Social Media Cosmetics UCG Testimonial Campaign
Vertical & Horizontal video production

The campaign was supported by User-Generated Content but we wanted to be more animated and catchy, so additional Motion Graphics were incorporated.

The video was launched in 2 versions, Horizontal (YouTube) and Vertical (Instagram/Facebook), both are consistent in terms of design.

The original footage required work to improve the video and to ensure that it blended better with the designs around the video. So color correction was required. Also the audio required work because it was recorded with a mobile phone.

We also wanted to ensure that people were able to see the product, also to know that they have a presence all over the web (Web Page, Social Media) while introducing the product to new audiences (in this case Latin audiences in U.S.)