Trailer/Teaser promotional video with Music Production
Horizontal & Squared video format

The project required the production of a trailer/teaser for upcoming software. The goal was to be able to publish it on multiple platforms, so multiple formats were required:
• HD / Horizontal (16:9)
• Squared (1:1)

It was really important to produce it with music because the driving element of the trailer was "colors", so vibrant and colorful music was required. So the visual and auditive strategy had to be correlated.

We work mostly with program user interface (UI) focusing also en user experience and use that as a base to guide the direction of the video and finally spice it up with colorful motion graphics.

The 2 videos have been published on YouTube and Instagram.
YouTube: https://youtu.be/V6ExN7_ErpM
Instagram: https://www.instagram.com/p/CDxKvRmF3i_/?hl=us