Explainers for Apps, SAAS, Web Pages, Software and Platforms

A promotional video highlighting the key features and benefits of the latest app. It uses motion graphics and animation to quickly and effectively showcase the best features.

As well as the editing and motion graphics, the project also required music and sound effects to give cues to the different features.

One of the decisions I made was to remove the phone frame that the client originally wanted, as we wanted it to look timeless (in case the phone design changes) and to reinforce that it would be compatible with any phone. The use of selective zooms with fade-outs was also a good idea to highlight key elements on the screen during the tutorial sections.